Guided City Tours, Private Tours &

Ghent Free Walking Tour by Storytellers

Discover Ghent with our tour guides storytellers

Our Tours & Activites in Ghent lead by local guides

Free Tour | Tips-based

Tell Me Stories About Ghent

Highlights Tour

Free Walking Tour Ghent

On our storytelling free tour of Ghent we'll make the history of the river Leie, Gravensteen Castle, Belfry Tower and Saint Bavo's Cathedral come to life!

Private tour

2-hour Highlights of Ghent

Highlights Tour

Ghent Private Tour

Get your personal storyteller! Explore the major attractions, find out the hidden gems, let us introduce you to the unique flavours of Belgian food and drinks, or combine all of those!

Meeting point

Tips & Tricks Blog

Our Personal Recommendations

Full blog is coming soon. But we've already compiled a list of our favourite places for breakfast, lunch and dinner & our favourite chocolate shops and bars
Continue reading


641 reviews


Definitely going to judge all future tours against this one. Pascal was so great and you could feel his love for the city in the tour. We had so much fun with this tour and definitely walked away feeling like we’d gotten the best of Brugge.


247 reviews


We had a wonderful tour with Edward! He was so knowledgeable and friendly and we really got to know the city from a local perspective.


31 reviews


We had a great walking tour with Ray. It was very informative and hit all the must see spots. Ray was a super knowledgeable and fun guy to walk with. I would definitely recommend this to anyone traveling to Bruges.

About Ghent

Discover Ghent's rich history and culture with a Local Guide

Ghent is a hidden gem often overlooked by tourists in favour of Brussels and Bruges. However, Ghent offers a unique blend of medieval and modern architecture, making it a perfect destination for history buffs and culture enthusiasts.

With one of our expert local guides, you'll have the opportunity to explore the city's hidden gems and learn about its rich history and culture. And you can also gain insight into the daily life of the locals. Join us for a walk along the canals, where you'll see some of the city's most beautiful medieval architecture.

Afterwards, visit the impressive St. Bavo's Cathedral, home to the famous Ghent Altarpiece. Explore the medieval castle of Gravensteen and climb the impressive Belfry Tower.

The city is also home to a thriving art scene, with numerous museums and galleries showcasing local and international artists.

Kick-start your visit to the city by joining one of our guided walking tours in Ghent. Our guides will be more than happy to provide you with tips & recommendations.

Frequently Asked Questions

What does it mean? A free tour?

It means that it's a Pay What You Want tour. At the end of the tour, you decide what the tour is worth to you and whether you want to reward the guide accordingly (and according to your budget). That way everyone can enjoy a tour.

Is booking in advance necessary?

We do allow people to join our tours on the spot. If you want to have your spot guaranteed however, booking through our own website here is advised (and it's free and simple).

Do the tours run when it rains?

Yes they do! If we were affraid of a little rain that half of the time we'd have to cancel our tours. Instead we adapt! With some light rain: we try to fix an umbrella for the participants that forgot their own, walk faster and relax once we've found shelter again. With heavy rain: we make sure everyone is properly dressed for bad weather or divert into buildings.

Proud Founding Member of

Logo Free Tour Community

For years local & independant tour companies like us had to fight against a few global players and large booking platforms extorting us with booking fees. The 2020 global pandemic gave us the opportunity to work on a shared platform.

If you liked our tours then take a look at freetourcommunity.com to find the highest rated free walking tours in 65 cities in 36 countries, carefully curated by an amazing coalition of free tour enthousiasts.

Meet our guides

Pascal

Pascal

The marketing guy and founder of Ambassadors. Originally from the Netherlands, travelled all over Europe and studied in Brussels and Bruges where he fell in love with history and storytelling.

Quinten

Quinten

A true Brusseleir. Storyteller by day. Stand-up comedian by night.

Gosia

Gosia

An art historian with an extensive experience in the art world. Gosia is a world citizen originally from Poland. She lived in Canada, worked as an art expert at Christie's London and now is an amazing storyteller in Bruges.

Tom

Tom

He spent his childhood all over the world before rooting in Brussels. And since Tom's granddad was from Brussels, you'll be in for stories from a truly local perspective.

Conor

Conor

The Irishman who lives in Brussels.

Peter

Peter

Born and raised in the clay of West-Flanders. Peter quit his job in construction and became a passionate storyteller.

Wendy

Wendy

With a passion for history Wendy brings the history of Bruges, Ghent and Ypres to life.

Tristan

Tristan

A mid-life crisis in 2014 is working out quite well for this Canadian-born Brusseleir at heart. Tristan made a career change and is now a tour guide, sketch writer, performer on The Schuman Show and he runs a weekly English comedy show.

Mike

Mike

School Principal, educator, proud Guest House owner, storyteller & secretary of Ambassadors.

Andres

Andres

Born in Venezuela, maried in Belgium and in love with Bruges. Prepare for a rapid firing stories in Spanish.

Senna

Senna

Coming soon.

Steve

Steve

Professional entertainer, proud dad and one of the first free tour guides in Bruges.

Fraser

Fraser

Coming soon.

Kristy

Kristy

A diving instructor from Aruba, moved to Bruges for love. Kristy loves cooking and telling stories in English and Spanish.

Maggy

Maggy

Coming soon.

Adrien

Adrien

Coming soon.

Dimi

Dimi

Never a boring teacher. That's why his student are so happy with him. And so will you.