Guided City Tours, Private Tours &

The no. 1 Free Walking Tour in Bruges

The Highest Rated on Google & Tripadvisor

Check out our raving reviews, but please come back to book directly with us!
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Bruges' no. 1 Free Walking Tour

We believe everyone should be able to enjoy a guided city tour through medieval Bruges. We're proud our Free Walking Tour: Tell Me Stories About Bruges is the no. 1 pay-what-you-want tour in town!

Premium Tours & Activities

We offer a premium tour with a guaranteed small group as well: The Best of Bruges.
Or we can create a special group tour with possible beer tasting, brewery visit, food tasting and so on. Just get in touch!

Ambassadors of Bruges:
historic tour guides storytellers in Bruges

Small groups and storytellers that love Bruges and who make history come to life through stories. That's how we achieved our 5 star rating.

Our Tours & Activites in Bruges lead by local guides

2h Pay-What-You-Want
Highlights Tour

Tell Me Stories About Bruges

Free Walking Tour

Our original free walking tour of Bruges using stories to bring history to life. From the Market Square through the old city centre, one of the oldest hospitals in the world and across the smallest bridge in town to the Burg Square. Starting daily at 11:00 & 14:00


3h € 29.00
Best of Bruges Tour

The Best of Bruges

History through Stories

Want to go a bit more in-depth in a guaranteed small group? We will show you more than on the Highlights tour, a praline tasting & belgian waffle is included and we finish off with a nice beer. Fri-Sun at 10:30 (booking required).


Starting from € 99,-
Customize: Private Tour of Bruges


Private & Personal

Let's put together your perfect private tour. More stories or more history? Restaurant break or some great Belgian beer? It's all possible. Choose your date in the booking tool. We'll be in touch to pick the best time.


You can also give us a call on +32 484 935 878 if you want to book a small family tour.

Meeting point

Tips & Tricks Blog

Our Personal Recommendations

Full blog is coming soon. But we've already compiled a list of our favourite places for breakfast, lunch and dinner & our favourite chocolate shops and bars
Continue reading

513 reviews

Definitely going to judge all future tours against this one. Pascal was so great and you could feel his love for the city in the tour. We had so much fun with this tour and definitely walked away feeling like we’d gotten the best of Brugge.

132 reviews

We had a wonderful tour with Edward! He was so knowledgeable and friendly and we really got to know the city from a local perspective.

31 reviews

We had a great walking tour with Ray. It was very informative and hit all the must see spots. Ray was a super knowledgeable and fun guy to walk with. I would definitely recommend this to anyone traveling to Bruges.


What does it mean? A free tour?

It means that it's a Pay What You Want tour. At the end of the tour, you decide what the tour is worth to you and whether you want to reward the guide accordingly (and according to your budget). That way everyone can enjoy a tour.

Do the tours run when it rains?

Yes they do! If we were affraid of a little rain that half of the time we'd have to cancel our tours. Instead we adapt! With some light rain: we try to fix an umbrella for the participants that forgot their own, walk faster and relax once we've found shelter again. With heavy rain: we make sure everyone is properly dressed for bad weather or divert into buildings.

Proud Founding Member of

Logo Free Tour Community

For years local & independant tour companies like us had to fight against a few global players and large booking platforms extorting us with booking fees. The 2020 global pandemic gave us the opportunity to work on a shared platform.

If you liked our tours then take a look at to find the highest rated free walking tours in 65 cities in 36 countries, carefully curated by an amazing coalition of free tour enthousiasts.

Meet our guides



The founder and president of Ambassadors. Originally Dutch, but fell in love with Bruges and storytelling.



School Principal, educator, proud Guest House owner, storyteller & secretary of Ambassadors.



Always telling interesting stories whether he's on tour or running his own bar:
't Verdriet van België.



Professional entertainer, proud dad and one of the first free tour guides in Bruges.



Never a boring teacher. That's why his student are so happy with him. And so will you.



Running his own pop-up cocktail bar, works in a cookie factory and lives in a monastery.



Born in Venezuela, maried in Belgium and in love with Bruges. Prepare for a rapid firing stories in Spanish.



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