Local Tour Guides Free Walking Tours Pay-What-You-Want / (Every) Day & Night = The Best Free Walking Tours Of Bruges In 2024

Our Free Walking Tours in Bruges Lead by Expert Local Tour Guides / Storytellers

Free Walking Tour Bruges

Forget retired, boring tour guides. Our passionate storytellers bring history to life through stories! And we'll share our recommendations for food, drinks & more!

Alternative Night Tour Bruges

Join us at night for a completely different route through our medieval trading district, full of untold stories and legends as well as fascinating history.

Free Tour | Basado en propinas

Háblame de Brujas

Highlights Tour

Free Tour Brujas

Olvídese de los aburridos guías turísticos jubilados. Nuestros apasionados narradores darán vida a la historia a través de cuentos. Y compartiremos nuestras recomendaciones de comida, bebida y mucho más.

Discover Bruges With A Free Walking Tour

Discover Bruges' rich history and culture with a Local Guide

Welcome to Bruges, the enchanting city where the Middle Ages come alive with every step you take. It is a city that feels plucked straight from a fairytale. Its cobblestone streets wind through centuries-old neighbourhoods, creating a dense, walkable city centre to be explored. As you stroll along the picturesque canals and historic squares, you'll be completely immersed in the city's past and present.

Ambassadors Tours is proud to be recognised as Bruges' best walking tour provider, earning the highest ratings across all platforms. We're incredibly grateful for all the reviews reflecting our passion for bringing the city's history to life while ensuring an unforgettable experience for every visitor. Join us on our free walking tours, and let us show you why we're the preferred choice for travellers seeking the best free tour in Bruges.

Unveiling the Magic of Free Walking Tours

At Ambassadors Tours, we believe that exploring the charm of Bruges should be affordable to everyone. That's why we offer free walking tours, ensuring no one misses the opportunity to discover the city's hidden gems. Our commitment to inclusivity means that all are welcome to join, making it a unique experience where you set the value of your tour.

Our free walking tours operate on a reverse economy model. Unlike traditional tours, where you pay upfront, our guides provide their expertise and captivating stories without receiving payment initially. This allows you to contribute at the end of the tour based on your satisfaction and the value you've received, ensuring an unforgettable experience. Some guests even surprise themselves, leaving a higher tip than they would've paid for a traditional tour upfront.

Our guides put their heart and soul into each tour, driven by their passion for storytelling and a genuine love for Bruges. They'll go above and beyond to make your experience exceptional, even before they are paid for their services.

Why Choose a Walking Tour in Bruges?

Choosing a walking tour in Bruges is essential for anyone looking to truly connect with the city's history and culture. Unlike boat tours, horse-drawn carriage tours, or city tours by bus, our walking tours offer you more time to immerse yourself in the enchanting atmosphere of Bruges. It's an opportunity to explore at a relaxed pace, delving deeper into the city's charm.

Additionally, walking tours are the most environmentally friendly way to discover Bruges. By exploring on foot, you reduce your carbon footprint, ensuring that this beautiful city remains as breathtaking for future generations as it is today. Join us in our commitment to sustainable tourism.

Our small group sizes, typically around 20 participants, ensure an intimate and personalised experience. It allows us storytellers to adapt to the specific interests and dynamics of the group, one day with more families with children, the other with history enthusiasts, or those with a keen interest in local art. We pride ourselves on creating memorable tours thanks to our experience reading the groups and incorporating the little adaptations that make it worth the 5-star rating.

Two Free Tours: "Tell Me Stories About Bruges" & "Bruges at Night"

If you are convinced you should join one of our free walking tours, you'll find two options: "Tell Me Stories About Bruges" or "Bruges at Night." The original daytime tour, "Tell Me Stories About Bruges," takes you through the city's historical and cultural heart, also known as the Golden Triangle of Bruges. "Bruges at Night" offers a different perspective, exploring the city's mysterious and enchanting nocturnal side north of the Market Square. Can't decide? The good news is, you don't have to! You can combine both tours for a comprehensive Bruges experience.

Beyond History: Local Tips and Recommendations

You probably discovered by now that at Ambassadors Tours, we're more than just storytellers; we're locals who want to share the best of Bruges with you. In addition to captivating histories, we provide insider tips and recommendations that only locals know. From the cosiest cafes with the best beer prices to hidden gems and must-try Belgian treats, we'll help you uncover the city's treasures beyond its history.

If you need help figuring out where to start your exploration of Bruges, look no further. We can't stress enough that beginning your stay with one or both of our free walking tours is the perfect way to get acquainted with the city, learn its secrets, and set the stage for an unforgettable time in Bruges. Whether you're here for a day or a few, let us guide you to discover this remarkable city.

Reviews we are proud of

Left by our guests on independent platforms


795 reviews


Definitely going to judge all future tours against this one. Pascal was so great and you could feel his love for the city in the tour. We had so much fun with this tour and definitely walked away feeling like we’d gotten the best of Brugge.


377 reviews


We had a wonderful tour with Edward! He was so knowledgeable and friendly and we really got to know the city from a local perspective.


31 reviews


We had a great walking tour with Ray. It was very informative and hit all the must see spots. Ray was a super knowledgeable and fun guy to walk with. I would definitely recommend this to anyone traveling to Bruges.

Frequently Asked Questions

What does it mean? A free tour?

It means that it's a Pay What You Want tour. At the end of the tour, you decide what the tour is worth to you and whether you want to reward the guide accordingly (and according to your budget). That way everyone can enjoy a tour.

Is booking in advance necessary?

We do allow people to join our tours on the spot. If you want to have your spot guaranteed however, booking through our own website here is advised (and it's free and simple).

Do the tours run when it rains?

Yes they do! If we were affraid of a little rain that half of the time we'd have to cancel our tours. Instead we adapt! With some light rain: we try to fix an umbrella for the participants that forgot their own, walk faster and relax once we've found shelter again. With heavy rain: we make sure everyone is properly dressed for bad weather or divert into buildings.

Proud Founding Member of

Logo Free Tour Community

For years local & independant tour companies like us had to fight against a few global players and large booking platforms extorting us with booking fees. The 2020 global pandemic gave us the opportunity to work on a shared platform.

If you liked our tours then take a look at freetourcommunity.com to find the highest rated free walking tours in 65 cities in 36 countries, carefully curated by an amazing coalition of free tour enthousiasts.

Our Expert Recommendations for Bruges

Made with love

We walk around the city every day, buy chocolates for our mums, have a waffle in between tours, drink beers with our friends and take our loved ones out for breakfast, lunch and dinner.

With all that experience we've compiled this map with recommendations for Bruges.

For every place on the map you'll find a small description. We also have them grouped per category. Probably easier, so check out our recommendations for Bruges.

Meet our guides

Pascal

Pascal

The marketing guy and founder of Ambassadors. Originally from the Netherlands, travelled all over Europe and studied in Brussels and Bruges where he fell in love with history and storytelling.

Gosia

Gosia

An art historian with an extensive experience in the art world. Gosia is a world citizen originally from Poland. She lived in Canada, worked as an art expert at Christie's London and now is an amazing storyteller in Bruges.

Steve

Steve

Professional entertainer, proud dad and one of the first free tour guides in Bruges.

Peter

Peter

Born and raised in the clay of West-Flanders. Peter quit his job in construction and became a passionate storyteller.

Wendy

Wendy

With a passion for history Wendy brings the history of Bruges, Ghent and Ypres to life.

Mike

Mike

School Principal, educator, proud Guest House owner, storyteller & secretary of Ambassadors.

Andres

Andres

Born in Venezuela but moved to Belgium for love. Andrés is a fantastic storyteller during the week with a great passion for history. At the weekend he's to be found behind the turntables as a DJ in various clubs in Brussels.

Kristy

Kristy

A diving instructor from Aruba, moved to Bruges for love. Kristy loves cooking and telling stories in English and Spanish.

Dimi

Dimi

Never a boring teacher. That's why his student are so happy with him. And so will you.